The Night I Ran Out of Blog Ideas, I Decided to Become a Beer Livestreamer

ブログ運営と副業/Blogging & Side Hustles

Reading time: about 5 minutes

Hello.

I’m a guy in my 50s from Japan who writes a small blog about everyday life.

Let me ask you something.

Have you ever had this feeling?

“Ah… I have no ideas for this week again.”

You open your computer to write a blog post,
but somehow end up doing something completely different.

That’s exactly what had been happening to me recently.

Well… to be honest,

I had been repeating the same pattern:
pretending to start something, and then not actually doing it.

One evening, though, something suddenly crossed my mind.

There was something I had been doing almost every single day without fail.

Today, I want to share that small realization.

It’s a little embarrassing,
but also kind of funny.


Who this post is for

• People who want to keep posting on blogs or social media but feel stuck
• People who think, “I don’t really have anything worth sharing”
• People in their 50s who want to start something new but hesitate to take the first step
• Anyone who wants to make their ordinary daily habits a little more interesting


The realization

Maybe the things we’re actually good at
are hidden in the things we already do every single day.


Blogging slowly became a burden

Let me be honest.

Writing a blog is harder than it looks.

In the beginning, everything felt exciting.

“I’ll write about my experiences.”
“If even one person finds it helpful, that’s enough.”

Back then, the motivation was real.

But after a while, something started to change.

Ideas began to run dry.

You start thinking things like:

“Didn’t I already write something like this last week?”
“Who is even reading this?”

Once those thoughts appear, it gets tough.

Before I knew it, even opening my laptop to write had become a chore.

Updating once a week started to feel difficult.

I would sit in front of my computer…
and somehow drift away.

I opened the laptop to write a blog post,
but suddenly I was watching YouTube.

And not just anything.

For some reason it was always things like

videos of fishmongers cutting fish,
or steaming bowls of ramen.

“Wow… that ramen looks amazing.”

While thinking that,
I would just sit there watching.

Even though I had opened the computer to write.

Thirty minutes would pass in no time.

And then I realized something.

This is exactly like when I was a student.

You know that feeling when you’re supposed to study for an exam,
but suddenly you start cleaning your room?

Even though you never clean normally.

Yeah… that feeling.

Running away from something unpleasant.

Turns out, I hadn’t changed that much since then.


Taking stock of what I can actually keep doing

One night, after dinner,

I opened a can of beer and started thinking.

“What are the things I can do every day without effort?”

So I made a small mental list.

Things that continue easily:

• Evening drinks (beer time)
• Swimming
• Waking up early
• Walking my Shiba Inu, Momiji

Things that somehow never continue:

• Blogging
• Studying
• Reading

Looking at that list, one thing became obvious.

Apparently, I’m bad at continuing things that require a lot of thinking.

But then,

as I took a sip of beer,

something clicked.

“Ah… this is it.”


Somehow, evening drinks always continue

My evening drink.

This one thing happens almost every day.

Rain or shine.
Even when I’m a little tired.

I stand in the kitchen,
make a simple snack with whatever is in the fridge,

and open my first beer.

That very first sip.

A little bitter.
A little cold.

And suddenly I realized something.

I might actually be a true kitchen drinker.


“Alright… I’ll become a beer livestreamer.”

A while ago I heard someone say something interesting.

“Do what you’re good at.”

That phrase suddenly popped into my head.

Honestly, I have no idea if anyone would want to watch it.

I don’t know if there’s any demand
for a middle-aged guy quietly drinking beer in his kitchen.

But there is one thing I know for sure.

I can do it every single day.

That thought suddenly fit perfectly in my mind.

Like a puzzle piece snapping into place.

“Alright… I’ll become a beer livestreamer.”

Kind of like those tourism commercials that say
“Let’s go to Kyoto.”

The idea is simple.

No need to show my face.

Just standing in the kitchen,
making a small snack,
and drinking beer quietly.

No script.

No special skills.

Just a can of beer
and whatever ingredients happen to be in the fridge.

But for some reason,
this feels like something I can keep doing.


Maybe I’ll film my walks with Momiji too

Once I started thinking about it,
my motivation suddenly came back.

So I even ordered a neck holder for my smartphone.

The idea is to hang the phone around my neck
and record videos while walking my Shiba Inu, Momiji.

In the evening air,

Momiji walks along the street with her little steps.

Her fur looks firm,
but when you touch it, it’s surprisingly soft.

And just like that,

a middle-aged YouTuber is born.

Well… maybe.

Although there is one problem.

Whenever I point a camera at her,
she immediately looks away.

But honestly,
that might be part of the content too.


Conclusion

On the night I ran out of blog ideas,

while opening a can of beer,

I realized something.

The things we can do every day
are often so ordinary that we don’t even notice them.

It’s not about being talented.

It’s about being able to continue.

Not about being praised by others,

but about enjoying it yourself.

Maybe the thing you do every day

without earning money
and without anyone praising you

is actually your version of “evening drinks.”

There’s a phrase people often say:

“Today is the youngest you’ll ever be again.”

Now that I’m in my 50s,

starting something new often comes with comments like,

“Isn’t it a bit late for that?”

But if you ignore that “too late” voice for a moment,

you might discover something interesting waiting there.

Anyway,

tonight I’ll probably be back in the kitchen again.

Beer in hand.

Just another kitchen drinker. 🍺

Related Articles

”In My 50s, I Asked Myself, ‘Is This Really It?’ — And Took a Step with Blogging”
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Even If No One Reads It, I Still Write Today
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Why a 50-Year-Old Guy Becomes a “Rookie Star” at the Pool on Weekdays
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